Claude Warner - Executive Coach


 Time Forethought 

Time Forethought


  • It Starts at the Top!
    Posted by Claude Warner on Wednesday 11th November 2009 at 14:30:10
      - 1 comment on this post - most recent Tuesday 9th March 2010 at 14:40:11


  • Listening is not Understanding
    Posted by Claude Warner on Wednesday 17th February 2010 at 21:10:49
      - 1 comment on this post - most recent Monday 1st March 2010 at 13:13:59

 Emotional Intelligence

  • 1 + 1 = 3
    Posted by Claude Warner on Wednesday 20th October 2010 at 14:49:28

 Successful Living


How will you Lead in 2011?

Posted by Claude Warner on Monday 17th January 2011 at 10:57:48

What kind of leader are you? Do you lead through systems driven compliance where people are afraid to make mistakes or, by offering the carrot of money, have people pursue their own individual performance regardless of the impact on the organisation?
You may achieve organisational results, but if the primary performance driver is fear and compliance and at best, financial reward, how sustainable is it, and at what human cost?  
Many organisations are overmanaged and underled.
What would it be like if people were motivated, committed to their work and passionate about what they do? Surely this would lead to sustainable high performance and market beating organisational results (and people that look forward to coming to work on a Monday).
You as a leader have the power to determine how your organisation performs.
It starts with your own personal conduct. Modelling principle centred behaviour inspires trust and gives you moral authority. This is a non-negotiable requirement for a true empowering leader. People will always do as you do, not as you say.
By seeing people as having worth and potential you are able to involve them in the bigger picture of the business. By them being able to identify how their job fits into that bigger picture (and even giving them the chance to give input into what the bigger picture should be), they become emotionally connected and motivated.
When people become motivated you reach the tipping point where they no longer need to be managed or controlled, they become self-controlled and only need to be led.
The leaders’ work is to put systems, structures and processes in place that support the releasing of passion and talent, and that provide feedback and reward for the good work done.
An empowering leader becomes a coach who asks questions such as “How is it going?, What are you learning?, What are your goals?, How can I help you?, and How am I doing in assisting you?”.
In a knowledge economy people are your biggest opportunity for value creation, but even in an industrialized city like PE, people performance makes the difference between being globally competitive and shutting down factories. 
So, how will you lead in 2011?
This year I have had the priviledge of working with some incredible people who, notwithstanding the seniority of their posititions (MD, Senior GM’s, GM’s, etc.) have embraced change and have used coaching as a tool to increase their leadership performance, enhance their careers, better manage their emotions, improve their business relationships, refine strategy and find more balance in their lives.
I know that for many corporate leaders executive coaching is still relatively unknown, but globally it has proven itself to leverage leadership performance and deliver results substantially greater than the investment.
I invite corporate leaders to give me a call to discuss how coaching can help to leverage your own performance and those of your management team.
May 2011 be a year of empowering leadership for you.
(This is an extract from Covey’s highly recommend 8th Habit book. It is available at most book stores, or you can order it online from
Claude Warner is a PE based executive and leadership coach.
He helps develop leader’s key emotional, relational, social and communication skills, equipping them to engage inspire and empower people to their full potential, thus achieving the best business results. Claude’s coaching profile is available here.
Claude is trained as an integral coach, is a member of COMENSA, the national professional body representing coaching and mentoring, and is Regional Director of COMENSA in the Eastern Cape.
He can be contacted on +27 (0) 83 227 5153 or Further details on

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"has taught me how
to embrace change"

Chad Andrews - Snr GM
Aberdare Cables

"calmly and effectively
elicits superior performance"

Tim Fox - Area Ops. Mngr
Transnet Freight Rail

"opened my eyes to my
thought processes and
behavioral patterns"

Gary Tiedemann - Branch
Manager, Aberdare Cables

"helped me to develop as
a more confident leader"

T Simmers - Business Owner

"helped me to 
gain perspective"

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"helped me grow & gave
me tools to move forward"

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Activia Competition Winner


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